The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research
The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment wi...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7123 |
| _version_ | 1811290783754485760 |
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| author | N V Schennikova |
| author_facet | N V Schennikova |
| author_sort | N V Schennikova |
| collection | DOAJ |
| description | The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment with adolescents aged 13—16, quantitative and qualitative changes were revealed in the content of associative fields of modern advertisement key notions. |
| first_indexed | 2024-04-13T04:18:38Z |
| format | Article |
| id | doaj.art-5befb8f704b745eab5c1eeb9b284f89c |
| institution | Directory Open Access Journal |
| issn | 2313-2299 2411-1236 |
| language | English |
| last_indexed | 2024-04-13T04:18:38Z |
| publishDate | 2013-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Language Studies, Semiotics and Semantics |
| spelling | doaj.art-5befb8f704b745eab5c1eeb9b284f89c2022-12-22T03:02:54ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362013-12-010468747122The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental ResearchN V Schennikova0Российский университет дружбы народовThe article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment with adolescents aged 13—16, quantitative and qualitative changes were revealed in the content of associative fields of modern advertisement key notions.http://journals.rudn.ru/semiotics-semantics/article/view/7123языковое сознаниеонтогенеззначение словавоздействие рекламных текстов на языковое сознаниеассоциативный эксперимент |
| spellingShingle | N V Schennikova The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research RUDN Journal of Language Studies, Semiotics and Semantics языковое сознание онтогенез значение слова воздействие рекламных текстов на языковое сознание ассоциативный эксперимент |
| title | The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research |
| title_full | The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research |
| title_fullStr | The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research |
| title_full_unstemmed | The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research |
| title_short | The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research |
| title_sort | influence of the advertisements on linguistic consciousness of modern adolescents experimental research |
| topic | языковое сознание онтогенез значение слова воздействие рекламных текстов на языковое сознание ассоциативный эксперимент |
| url | http://journals.rudn.ru/semiotics-semantics/article/view/7123 |
| work_keys_str_mv | AT nvschennikova theinfluenceoftheadvertisementsonlinguisticconsciousnessofmodernadolescentsexperimentalresearch AT nvschennikova influenceoftheadvertisementsonlinguisticconsciousnessofmodernadolescentsexperimentalresearch |