Exploration of Consumer Buying Interests at Tiktok Stores Live Streaming Based on the Stimulus Organism Response (SOR) Framework
Technological developments are currently increasing rapidly so that entrepreneurs advance their business ventures with various innovations. No wonder there are many emerging marketplaces that provide several conveniences in shopping. The TikTok application is one of the most popular marketplaces. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LPPM ISB Atma Luhur
2023-07-01
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| Series: | Jurnal Sisfokom |
| Subjects: | |
| Online Access: | http://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/1658 |