Determinant Factors Of Electric Bicycle Purchase Decisions: Evidence From Indonesia
Changes in consumer behavior in electric bicycle purchases challenge sellers' ineffective marketing. This study aims to analyze the effect of price, promotion, and product quality on purchasing decisions for electric bicycles. This study uses a quantitative method with a survey approach as a re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2024-12-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/2008 |