Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public

Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N  = 201), we com...

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Bibliographic Details
Main Authors: Anna-Theresa Mayer, Jakob Ohme, Ewa Maslowska, Claire M. Segijn
Format: Article
Language:English
Published: SAGE Publishing 2024-04-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051241245666