XR and mental wellbeing: state of the art and future research directions for the Metaverse
IntroductionThe purpose of this study is to provide an overview of extant research regarding XR technology and its effect on consumer wellbeing. With the hopes of informing marketing practitioners on XR consumer psychology, in preparation for the Metaverse.MethodsTo achieve the above aim, two types...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1360260/full |
| _version_ | 1797268221653417984 |
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| author | Alexandra Taylor M. Claudia tom Dieck Timothy Jung Timothy Jung Justin Cho Ohbyung Kwon |
| author_facet | Alexandra Taylor M. Claudia tom Dieck Timothy Jung Timothy Jung Justin Cho Ohbyung Kwon |
| author_sort | Alexandra Taylor |
| collection | DOAJ |
| description | IntroductionThe purpose of this study is to provide an overview of extant research regarding XR technology and its effect on consumer wellbeing. With the hopes of informing marketing practitioners on XR consumer psychology, in preparation for the Metaverse.MethodsTo achieve the above aim, two types of analysis took place. Firstly, a bibliometric analysis was conducted which was then followed by a framework-based structured literature review. The latter entailed an analysis of 81 articles evaluated from a positive psychological approach.FindingsFollowing the TCCM framework, the analysis revealed the most common psychological theories demonstrating potential avenues for XR to impact consumer wellbeing. Moreover, researchers found preliminary links between, theory, characteristics, and contexts. Giving a preliminary description of how theory manifests into reality. Finally, the overview of extant literature was used to propose new avenues for future research pertaining to marketing, the Metaverse, and consumer effects.ConclusionIn conclusion, the paper provides stakeholder insights which can ensure minimal consumer risk and sustainable use of the XR technology and Metaverse. While addressing the need for more research that uncovers the psychological effects of emerging technologies, so to prepare for the Metaverse. This is especially important when considering the current upsurge of these technologies and the uncertainties associated with their novelty and the idea of an ‘always on’ consumer. |
| first_indexed | 2024-04-25T01:29:02Z |
| format | Article |
| id | doaj.art-5c5c650206144f978b7e4be1935daa8d |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-25T01:29:02Z |
| publishDate | 2024-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-5c5c650206144f978b7e4be1935daa8d2024-03-08T14:21:18ZengFrontiers Media S.A.Frontiers in Psychology1664-10782024-03-011510.3389/fpsyg.2024.13602601360260XR and mental wellbeing: state of the art and future research directions for the MetaverseAlexandra Taylor0M. Claudia tom Dieck1Timothy Jung2Timothy Jung3Justin Cho4Ohbyung Kwon5AR and VR Hub, Manchester Metropolitan University, Manchester, United KingdomAR and VR Hub, Manchester Metropolitan University, Manchester, United KingdomAR and VR Hub, Manchester Metropolitan University, Manchester, United KingdomSchool of Management, Kyung Hee University, Seoul, Republic of KoreaAR and VR Hub, Manchester Metropolitan University, Manchester, United KingdomSchool of Management, Kyung Hee University, Seoul, Republic of KoreaIntroductionThe purpose of this study is to provide an overview of extant research regarding XR technology and its effect on consumer wellbeing. With the hopes of informing marketing practitioners on XR consumer psychology, in preparation for the Metaverse.MethodsTo achieve the above aim, two types of analysis took place. Firstly, a bibliometric analysis was conducted which was then followed by a framework-based structured literature review. The latter entailed an analysis of 81 articles evaluated from a positive psychological approach.FindingsFollowing the TCCM framework, the analysis revealed the most common psychological theories demonstrating potential avenues for XR to impact consumer wellbeing. Moreover, researchers found preliminary links between, theory, characteristics, and contexts. Giving a preliminary description of how theory manifests into reality. Finally, the overview of extant literature was used to propose new avenues for future research pertaining to marketing, the Metaverse, and consumer effects.ConclusionIn conclusion, the paper provides stakeholder insights which can ensure minimal consumer risk and sustainable use of the XR technology and Metaverse. While addressing the need for more research that uncovers the psychological effects of emerging technologies, so to prepare for the Metaverse. This is especially important when considering the current upsurge of these technologies and the uncertainties associated with their novelty and the idea of an ‘always on’ consumer.https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1360260/fullXRmetaversemental healthwellbeingbibliometricSLR |
| spellingShingle | Alexandra Taylor M. Claudia tom Dieck Timothy Jung Timothy Jung Justin Cho Ohbyung Kwon XR and mental wellbeing: state of the art and future research directions for the Metaverse Frontiers in Psychology XR metaverse mental health wellbeing bibliometric SLR |
| title | XR and mental wellbeing: state of the art and future research directions for the Metaverse |
| title_full | XR and mental wellbeing: state of the art and future research directions for the Metaverse |
| title_fullStr | XR and mental wellbeing: state of the art and future research directions for the Metaverse |
| title_full_unstemmed | XR and mental wellbeing: state of the art and future research directions for the Metaverse |
| title_short | XR and mental wellbeing: state of the art and future research directions for the Metaverse |
| title_sort | xr and mental wellbeing state of the art and future research directions for the metaverse |
| topic | XR metaverse mental health wellbeing bibliometric SLR |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1360260/full |
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