Speakers' choice of frame in binary choice

A distinction is proposed between extit{recommending for} preferred choice options and extit{recommending against} non-preferred choice options. In binary choice, both recommendation modes are logically, though not psychologically, equivalent. We report empirical evidence showing that speakers recom...

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Bibliographic Details
Main Authors: Marc van Buiten, Gideon Keren
Format: Article
Language:English
Published: Cambridge University Press 2009-02-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/8819/jdm8819.pdf