ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION

ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION

The article deals with one of the components of the advertising text as a sign of regional linguoculture. Legal and ethical aspects of the description of advertising models typical ofKemerovoenvironment are based on the main principles of communicative and cognitive linguistics. The article offers a...

Full description

Bibliographic Details
Main Author: A. G. Antipov
Format: Article
Language:English
Published: Kemerovo State University 2015-11-01
Series:Вестник Кемеровского государственного университета
Subjects:
transformational cultural linguistics, ethics, advertising models, regional linguoculture, ethical representations of advertising consciousness
Online Access:https://vestnik.kemsu.ru/jour/article/view/424

Internet

https://vestnik.kemsu.ru/jour/article/view/424

Similar Items