ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION
The article deals with one of the components of the advertising text as a sign of regional linguoculture. Legal and ethical aspects of the description of advertising models typical ofKemerovoenvironment are based on the main principles of communicative and cognitive linguistics. The article offers a...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/424 |
| _version_ | 1797781187838607360 |
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| author | A. G. Antipov |
| author_facet | A. G. Antipov |
| author_sort | A. G. Antipov |
| collection | DOAJ |
| description | The article deals with one of the components of the advertising text as a sign of regional linguoculture. Legal and ethical aspects of the description of advertising models typical ofKemerovoenvironment are based on the main principles of communicative and cognitive linguistics. The article offers a system of directions that can be used to describe the ethical structure of the advertising text and states a method that can be applied to advertising models analysis. The study was conducted on the regional linguistic material that allowed us to structure the system of advertising names and texts ofKemerovoas objects of transformational cultural linguistics, a special branch of contemporary ethnolinguistics engaged in the study of language change in the norms of city-space communication and in the language consciousness of kemerovites. The article introduces the notion of ethical representations of advertising consciousness. |
| first_indexed | 2024-03-12T23:54:07Z |
| format | Article |
| id | doaj.art-5c7193666032490e9f63526da944fd17 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:54:07Z |
| publishDate | 2015-11-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-5c7193666032490e9f63526da944fd172023-07-13T12:08:42ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832015-11-0104-42228424ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSIONA. G. Antipov0Kemerovo State UniversityThe article deals with one of the components of the advertising text as a sign of regional linguoculture. Legal and ethical aspects of the description of advertising models typical ofKemerovoenvironment are based on the main principles of communicative and cognitive linguistics. The article offers a system of directions that can be used to describe the ethical structure of the advertising text and states a method that can be applied to advertising models analysis. The study was conducted on the regional linguistic material that allowed us to structure the system of advertising names and texts ofKemerovoas objects of transformational cultural linguistics, a special branch of contemporary ethnolinguistics engaged in the study of language change in the norms of city-space communication and in the language consciousness of kemerovites. The article introduces the notion of ethical representations of advertising consciousness.https://vestnik.kemsu.ru/jour/article/view/424transformational cultural linguistics, ethics, advertising models, regional linguoculture, ethical representations of advertising consciousness |
| spellingShingle | A. G. Antipov ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION Вестник Кемеровского государственного университета transformational cultural linguistics, ethics, advertising models, regional linguoculture, ethical representations of advertising consciousness |
| title | ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION |
| title_full | ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION |
| title_fullStr | ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION |
| title_full_unstemmed | ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION |
| title_short | ADVERTISING MODELS OF KEMEROVO: THE ETHICAL DIMENSION |
| title_sort | advertising models of kemerovo the ethical dimension |
| topic | transformational cultural linguistics, ethics, advertising models, regional linguoculture, ethical representations of advertising consciousness |
| url | https://vestnik.kemsu.ru/jour/article/view/424 |
| work_keys_str_mv | AT agantipov advertisingmodelsofkemerovotheethicaldimension |