Deep Adaptive Interest Network for CTR Prediction

Click-Through Rate (CTR) prediction is important in many industrial applications, such as E-commerce, news, and information. Understanding sophisticated feature interactions behind users’ behaviors is essential for CTR prediction. Although existing methods have made significant improvemen...

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Bibliographic Details
Main Authors: Jianguo Wei, Lei Wang, Meiling Ge
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10266357/