SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY

The basic challenge in exporting a service is to convince a foreigner to try a service that does not exist yet. The foreigners have to believe that the service will be of good quality and will meet their needs. Usually the foreigner forms that belief based on recommendations, referrals, or somehow s...

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Bibliografski detalji
Glavni autor: OCTAVIAN-LIVIU OLARU
Format: Članak
Jezik:English
Izdano: Nicolae Titulescu University Publishing House 2013-05-01
Serija:Challenges of the Knowledge Society
Teme:
Online pristup:http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_018.pdf