Black consumer's attitudes towards Advertising
Questionnaire responses of a group of semi-literate and illiterate Blacks were analysed in order to establish the nature of attitudes towards various aspects of advertising. Feelings on the necessity for advertising, its credibility, effectiveness, impact and the nature of the advertising media were...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1982-11-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/332 |