Destination brand brilliance as a differential advantage for a tourist destination
The purpose of this article is to investigate the formation of tourist-based destination brand brilliance as a differential advantage for a destination according to Alderson’s differential theory. This will be done via content generated on social media sites by both destination management organizati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2023-11-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/15759 |