The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag)...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2019-10-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol21/iss3/4/ |