Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means
<p><em>This study aims to measure customer </em><em>purchase</em><em> behavior by using </em><em>RFM</em><em> model with K-Means, silhouette Index method. Using historical data by </em><em>Cendana</em><em> </em>...
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| Format: | Article |
| Language: | Indonesian |
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Univesitas Islam Negeri Sumatera Utara
2018-04-01
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| Series: | Query: Jurnal Sistem Informasi |
| Online Access: | http://jurnal.uinsu.ac.id/index.php/query/article/view/1553 |