Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means
<p><em>This study aims to measure customer </em><em>purchase</em><em> behavior by using </em><em>RFM</em><em> model with K-Means, silhouette Index method. Using historical data by </em><em>Cendana</em><em> </em>...
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| Format: | Article |
| Language: | Indonesian |
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Univesitas Islam Negeri Sumatera Utara
2018-04-01
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| Series: | Query: Jurnal Sistem Informasi |
| Online Access: | http://jurnal.uinsu.ac.id/index.php/query/article/view/1553 |
| _version_ | 1811257694978310144 |
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| author | Siti Monalisa |
| author_facet | Siti Monalisa |
| author_sort | Siti Monalisa |
| collection | DOAJ |
| description | <p><em>This study aims to measure customer </em><em>purchase</em><em> behavior by using </em><em>RFM</em><em> model with K-Means, silhouette Index method. Using historical data by </em><em>Cendana</em><em> </em><em>Perdana</em><em> </em><em>Perkasa</em><em> Distributor to data this study. The company has never to measured customer buy behavior by this model. The results of this study showed that there 3 cluster with 0,589 silhouette Index. Based on the highest silhouette Index then the cluster is divided into 3 segment with some segments 1 is 57 customers, segment 2 is 257 customers and segment 3 is 8 customers. The best </em><em>purchase</em><em> value is segment 3 with symbolized byR↓F↑M↑ that means this segment has high frequency and monetary as well as low regency. The segment has potential customers for the future. The worst </em><em>purchase</em><em> value is segment 1 withv </em><em>symbolised byR↑F↓M↓ that means this segment has low-frequency and monetary as well as high regency. The segment has an unclear or uncertain customer will be a potential customer.</em><em></em></p><p><strong><em> </em></strong><strong><em>Keywords</em>: </strong><em>Customer Purchase Behavior, K-Means, RFM and Silhoutte Index</em></p> |
| first_indexed | 2024-04-12T18:01:26Z |
| format | Article |
| id | doaj.art-5caffe2cc9b345d3998dce7a4295a5da |
| institution | Directory Open Access Journal |
| issn | 2579-5341 |
| language | Indonesian |
| last_indexed | 2024-04-12T18:01:26Z |
| publishDate | 2018-04-01 |
| publisher | Univesitas Islam Negeri Sumatera Utara |
| record_format | Article |
| series | Query: Jurnal Sistem Informasi |
| spelling | doaj.art-5caffe2cc9b345d3998dce7a4295a5da2022-12-22T03:22:08ZindUnivesitas Islam Negeri Sumatera UtaraQuery: Jurnal Sistem Informasi2579-53412018-04-01211255Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-MeansSiti Monalisa0Program Studi Sistem Informasi Universitas Islam Negeri Sultan Syarif Kasim Riau<p><em>This study aims to measure customer </em><em>purchase</em><em> behavior by using </em><em>RFM</em><em> model with K-Means, silhouette Index method. Using historical data by </em><em>Cendana</em><em> </em><em>Perdana</em><em> </em><em>Perkasa</em><em> Distributor to data this study. The company has never to measured customer buy behavior by this model. The results of this study showed that there 3 cluster with 0,589 silhouette Index. Based on the highest silhouette Index then the cluster is divided into 3 segment with some segments 1 is 57 customers, segment 2 is 257 customers and segment 3 is 8 customers. The best </em><em>purchase</em><em> value is segment 3 with symbolized byR↓F↑M↑ that means this segment has high frequency and monetary as well as low regency. The segment has potential customers for the future. The worst </em><em>purchase</em><em> value is segment 1 withv </em><em>symbolised byR↑F↓M↓ that means this segment has low-frequency and monetary as well as high regency. The segment has an unclear or uncertain customer will be a potential customer.</em><em></em></p><p><strong><em> </em></strong><strong><em>Keywords</em>: </strong><em>Customer Purchase Behavior, K-Means, RFM and Silhoutte Index</em></p>http://jurnal.uinsu.ac.id/index.php/query/article/view/1553 |
| spellingShingle | Siti Monalisa Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means Query: Jurnal Sistem Informasi |
| title | Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means |
| title_full | Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means |
| title_fullStr | Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means |
| title_full_unstemmed | Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means |
| title_short | Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means |
| title_sort | segmentasi perilaku pembelian pelanggan berdasarkan model rfm dengan metode k means |
| url | http://jurnal.uinsu.ac.id/index.php/query/article/view/1553 |
| work_keys_str_mv | AT sitimonalisa segmentasiperilakupembelianpelangganberdasarkanmodelrfmdenganmetodekmeans |