Features of impulse buying in Croatian retail
Impulse buying is an unplanned decision to buy a product or service, made instantaneously on the point of sale. Some of the internal factors that affect impulse purchasing are age, gender, mood, income or culture, and the external factors include the store’s environment. Impulse purchases can be exp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2018-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/313396 |