Marketing + internet = e-commerce: opportunities and challenges

<p>Despite only a short time passing since the Internet started to be used, it is clear today that it is producing significant changes in business. As this article highlights, this is only the beginning, since, for example, changes are being introduced to the way of life at home and at the off...

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Bibliographic Details
Main Author: Pedro Barrientos Felipa
Format: Article
Language:English
Published: Universidad Católica de Colombia 2017-03-01
Series:Revista Finanzas y Política Económica
Subjects:
Online Access:http://editorial.ucatolica.edu.co/ojsucatolica/revistas_ucatolica/index.php/RFYPE/article/view/1338