TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET
The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market. On the basis of generalization of existing approaches it is proposed...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2017-01-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8154 |