Effect customer behaviour in online food purchasing on customer perceptions of the existence of online food marketing for sustainable food security in Pekanbaru municipality
Pandemic COVID 19 and the digitalization era had changed consumer preference for food purchasing from offline to online. So, online food marketing was alternative food access in order to support food security. This research aimed to analyse the effect of customer behaviour in food online purchasing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/10/e3sconf_iseprolocal2023_04009.pdf |