Exploring consumer purchase intention towards cruelty-free personal care products in Indonesia
Sustainability and ethical consumption are gaining popularity as key drivers in safeguarding the environmental ecosystem. Cruelty-free products have become a lifestyle choice, supporting personal care and appearance while contributing to environmental preservation. The potential economic for persona...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Cleaner and Responsible Consumption |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666784323000372 |