Farmers’ proclivity to use soap opera for sourcing agricultural information in Southwest Nigeria

Given the soap opera’s potential to engender behaviour learning and meet the information needs of farmers, this paper sought to establish farmers’ propensity to use soap opera for sourcing agricultural information in Southwest Nigeria. A multi-stage sampling procedure was used to draw representative...

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Bibliographic Details
Main Authors: Ladigbolu Tope Adejoju, Olajide Bamidele Rasak
Format: Article
Language:English
Published: Sciendo 2018-12-01
Series:Agricultura Tropica et Subtropica
Subjects:
Online Access:https://doi.org/10.2478/ats-2018-0018