THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY)
The research aims to study the impact of influencers’ advertisements on television, exploring the consumer’s response to them, their attitude toward the brand, and their purchase intentions. It also seeks to determine the extent to which consumers follow influencers’ advertisements on television,...
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| Format: | Article |
| Language: | deu |
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Alfred Nobel University
2025-01-01
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| Series: | Academy Review |
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| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/1/18.pdf |