Engagement and Nonusage Attrition With a Free Physical Activity Promotion Program: The Case of 10,000 Steps Australia

BackgroundData from controlled trials indicate that Web-based interventions generally suffer from low engagement and high attrition. This is important because the level of exposure to intervention content is linked to intervention effectiveness. However, data from real-life Web-based behavior change...

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Bibliographic Details
Main Authors: Guertler, Diana, Vandelanotte, Corneel, Kirwan, Morwenna, Duncan, Mitch J
Format: Article
Language:English
Published: JMIR Publications 2015-07-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2015/7/e176/