Online Sales Promotion of Geographical Indication Products: The Case of Evia PDO Dried Figs

Through a literature review and secondary research on the internet, the aim of this paper is to investigate the dynamics of the internet presence of the producers, packers, traders, and online sellers of PDO dried figs in the Kymi and Taxiarchi regions of the Evia Regional Unit, Greece. With the use...

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Bibliographic Details
Main Authors: Argyrios Georgilas, Zacharoula Andreopoulou
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/94/1/20