Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on the intentions behind domestic-product consumption. Drawing from the Schwartz value theory, we explore how values of self-...

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Bibliographic Details
Main Authors: Zerui Zhao, Lu Huang
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Behavioral Sciences
Subjects:
self-transcendence
self-enhancement
domestic-product consumption
personal values
consumer behavior
norm-activation model
Online Access:https://www.mdpi.com/2076-328X/14/3/203

Internet

https://www.mdpi.com/2076-328X/14/3/203

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