How do online shopping platforms shape compulsive buying? A case study of university student
The purpose of this study is to understand the antecedents of consumer compulsive buying behavior. This study is carried out using the variable of hedonistic shopping experience, emotional shopping behavior, and heavy social networking to predict compulsive buying. This study is carried out using qu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Komputer Indonesia
2022-01-01
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| Series: | International Journal of Research and Applied Technology |
| Subjects: | |
| Online Access: | https://ojs.unikom.ac.id/index.php/injuratech/article/view/6726 |