The Influence of Personal Brand on Service Brand through the Use of Networking

The Internet offers both communication and public relations specialists and entrepreneurs a multitude of opportunities to increase their notoriety and interact with stakeholders. Many of the PR strategies in the online environment use interview-type videos in which the creator wants to cultivate...

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Bibliographic Details
Main Author: Florentina Popa
Format: Article
Language:English
Published: Danubius University 2022-12-01
Series:Acta Universitatis Danubius: Communicatio
Subjects:
Online Access:https://dj.univ-danubius.ro/index.php/AUDC/article/view/2095/2298