The Influence of Personal Brand on Service Brand through the Use of Networking

The Internet offers both communication and public relations specialists and entrepreneurs a multitude of opportunities to increase their notoriety and interact with stakeholders. Many of the PR strategies in the online environment use interview-type videos in which the creator wants to cultivate...

Full description

Bibliographic Details
Main Author:	Florentina Popa
Format:	Article
Language:	English
Published:	Danubius University 2022-12-01
Series:	Acta Universitatis Danubius: Communicatio
Subjects:	personal brand company brand personal values reputation notoriety
Online Access:	https://dj.univ-danubius.ro/index.php/AUDC/article/view/2095/2298

Similar Items

Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang
by: Reza Esmaeil Pour, et al.
Published: (2017-12-01)

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, BRAND PERSONALITY AND CORPORATE REPUTATION ON BRAND LOYALTY OF MODERN RETAILERS
by: Arie Pratama Putra, et al.
Published: (2019-03-01)

The influence of Bank Syariah Indonesia's brand logo on brand image: comparison between brand personality and halal brand personality
by: Anya Safira, et al.
Published: (2022-01-01)

How brand personality, brand identification and service quality influence service brand equity
by: Sandra Maria Correia Loureiro, et al.
Published: (2014-12-01)

University branding: different roles of brand personality and satisfaction
by: Nonik Kusuma Ningrum, et al.
Published: (2020-05-01)

A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran
by: Mahmoud Mohammadian, et al.
Published: (2010-03-01)

Investigation The Effect of Brand Personality on Customers’ Personality on IRAN KHODRO Company
Published: (2013-08-01)

Surveying the Relationship between Brand Equity and Brand-Customer Personality Congruency
by: Morteza Rezaei, et al.
Published: (2013-01-01)

DECISION MAKING FACTORS IN PURCHASING THE ANALGESICS BRANDS ON ROMANIAN PHARMACEUTICAL MARKET
by: RUSE Ana Valentina, et al.
Published: (2019-12-01)

A survey on relationship among consumer personal characteristics, brand personality and brand love
by: Ali Eilaghi Karvandi
Published: (2016-08-01)

Surveying the relationship between brand equity and brand-customer personality congruency
by: Shahriar Azizi, et al.
Published: (2013-03-01)

PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY
by: Alifah Ratnawati, et al.
Published: (2018-07-01)

THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW
by: Corina Anamaria IOAN, et al.
Published: (2013-11-01)

Brand Personality as a Predictor of Consumer Brand Relationship
by: Verena Sandra Esmeralda, Keni Keni
Published: (2021-06-01)

PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE
by: Ni Kadek Dwi Suputri Duryana, et al.
Published: (2017-01-01)

Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah
by: Juniarty Siahaan, et al.
Published: (2023-01-01)

Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz, et al.
Published: (2012-04-01)

THE INFLUENCE OF BRAND SIGNATURE, AWARENESS, ATTITUDE, AND REPUTATION ON PRIMEBIZ HOTEL SURABAYA’S BRAND PERFORMANCE
by: Andik Setiawan, et al.
Published: (2023-10-01)

Formation of brand-space in a globalizing economy
by: Galina Studinska
Published: (2017-02-01)

The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia
by: Hashed Ahmad Mabkhot, et al.
Published: (2016-01-01)

Personal Brand Promotion Model
by: Novikova Tetyana V., et al.
Published: (2022-11-01)

Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
by: Agata Kakitek
Published: (2018-12-01)

How Behavioral Branding Affects Brand Equity
by: Theo Lieven
Published: (2022-07-01)

Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique
by: Saeed Mir, et al.
Published: (2020-01-01)

Destination Brand Personality of Portugal for the Russian-Speaking Market
by: Taisiya Chaykina, et al.
Published: (2014-03-01)

Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success
by: M.V. Pusikova, et al.
Published: (2011-12-01)

Commercial aspects of personal branding of athletes on social networks
by: Dašić Dejan, et al.
Published: (2021-01-01)

Employer Branding Towards The Intention To Apply For A Job Through Company Reputation As Mediation Variable
by: Ria Marginingsih, et al.
Published: (2021-11-01)

The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective
by: Mohammad Ziaul Hoq, et al.
Published: (2010-01-01)

THE ROLE OF BRAND TRUST MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND PERSONALITY ON BRAND LOYALTY: A STUDY ON CUSTOMERS OF EMINA COSMETIC PRODUCTS IN DENPASAR
by: Kinara P.M.D.A.A.B., et al.
Published: (2023-08-01)

Personal brand and integrated marketing communications
by: Milovanović Svetislav, et al.
Published: (2018-01-01)

Theoretical and methodological aspects of personal brand formation in the digital environment
by: G. V. Dovzhik, et al.
Published: (2021-08-01)

Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand
Published: (2014-01-01)

Marketing Mix and the Brand Reputation of Nokia
by: Syed Ehtisham Ali
Published: (2008-04-01)

The effect of social responsibility on consumer's repurchase intention according to the mediating role of brand personality and reputation (case study: Digikala online store)
by: Mohammad Hadi Asgari, et al.
Published: (2022-12-01)

TOPLUMDA KİŞİSEL MARKA OLMAK: TÜRKİYE’NİN KİŞİSEL MARKALARI / BECOMING PERSONAL BRAND IN SOCIETY: PERSONAL BRANDS OF TURKEY
by: Fikret YAMAN
Published: (2012-12-01)

HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
by: M. Țichindelean, et al.
Published: (2015-06-01)

Role of high school brand in the formation of brand-oriented national economy
by: Galina Studinska
Published: (2018-04-01)

STRATEGIC PERSONAL BRANDING FOR STUDENTS AND YOUNG PROFESSIONALS
by: Veronica Ioana ILIEȘ
Published: (2018-07-01)

Story of Aaker’s brand personality scale criticism
by: Ajay Kumar
Published: (2018-09-01)