Relationship marketing researches in logistics’ organizations: foreign countries experience
This paper presents the analysis of foreign researchers’ works which scrutinize relationship marketing, its principles’ adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2009-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://mma.vgtu.lt/index.php/BTP/article/view/9046 |