Development of an employer's value proposition for young professionals

This study is relevant because the main components of the employer's brand and their priority for Generation Z have not been investigated in the academic field. In addition, there is no information about the most attractive employer companies whose value proposition is a reference for young peo...

Full description

Bibliographic Details
Main Author: Maryna Dzhulai
Format: Article
Language:English
Published: Mukachevo State University 2022-10-01
Series:Науковий вісник Мукачівського державного університету. Серія Економіка
Subjects:
Online Access:https://economics-msu.com.ua/en/journals/tom-9-3-2022/formuvannya-tsinnisnoyi-propozitsiyi-robotodavtsya-dlya-molodikh-spetsialistiv