ASSET PRICING IN A CAPITAL MARKET
This research shows us risks in acquiring assets on capital markets. Behavior of investors uses limited rational theory, adaptive theory of expectations and mind theory. Simon asserted in 1955 that “a normal human being is not entirely rational in making his decisions because of various heuristics a...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2019-05-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/download/cks_2019_articles%252F5_economic_sciences%252FCKS_2019_economic_sciences_007.pdf |