FEATURES OF NOOMARKETING AS AN INNOVATIVE CONCEPT OF SMART MARKETING
In the article approaches to definition of marketing are analyzed, the evolution of his concepts are investigated, the tendencies of contemporary developments of marketing management are defined, the importance of marketing in in a market economy is grounded.
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| Format: | Article |
| Language: | English |
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Kiev Institute of Business and Technology
2019-06-01
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| Series: | Вісник: Київський інститут бізнесу та технологій |
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| Online Access: | https://herald.kibit.edu.ua/index.php/visnyk/article/view/24 |