MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS
In the modern world use of technology in the marketing activities of all types of organizations have increased, it is important to know the extent to which electronic marketing moderates the impact of market orientation on firm marketing competencies which are, in turn, related to firm performance....
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2012-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2012-secondpart/10-2-2-12_FFF.pdf |