Perceived Value of Information Attributes: Accounting for Consumer Heterogeneous Preference and Valuation for Traceable Agri-Food

Perceived Value of Information Attributes: Accounting for Consumer Heterogeneous Preference and Valuation for Traceable Agri-Food

Information attributes characterize traceable agri-food. The perceived value of information attributes influences consumers’ preferences for traceable agri-food, consisting of two dimensions, predictive value and confidence value. We examine heterogeneous preferences and willingness to pay (WTP) in...

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Bibliographic Details
Main Authors: Ruifeng Liu, Jian Wang, Jiahao Liang, Hengyun Ma, Fei Liang
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Foods
Subjects:
traceable agri-food
heterogeneous preference
choice experiments
willingness to pay
Online Access:https://www.mdpi.com/2304-8158/12/4/711

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https://www.mdpi.com/2304-8158/12/4/711

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