Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa

The aim of the study was to determine the factors contributing to online or in-store shopping behaviour among academics from a private higher education institution in South Africa. In addition, the study examined types of products or services consumers are likely to purchase in-store and online and...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Marlini Moodley, Sershan Naidoo
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: EconJournals 2023-11-01
Sraith:International Review of Management and Marketing
Ábhair:
Rochtain ar líne:https://econjournals.com/index.php/irmm/article/view/14732