Providing a Business-to-Business Marketing Maturity Model
Objective Marketing of industrial goods, like other organizational functions in companies, is constantly changing. Marketing and sales departments with different levels in various industries are being developed. To ensure that the approaches, tools, concepts, and models provided by this study can be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_89520_962c0b74e7b4e27fe48a3fa8bf698622.pdf |