Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality

This paper empirically investigates the causes for transit use cessation, focusing on the influence of users’ personal experiences, resulting levels of satisfaction, and subsequent behavioral intentions. It builds on a novel data set in which observed, objective measures of travel times are mapped t...

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Main Authors: Andre Carrel, Joan L. Walker
Format: Article
Language:English
Published: TU Delft OPEN Publishing 2017-06-01
Series:European Journal of Transport and Infrastructure Research
Online Access:https://journals.open.tudelft.nl/ejtir/article/view/3202
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author Andre Carrel
Joan L. Walker
author_facet Andre Carrel
Joan L. Walker
author_sort Andre Carrel
collection DOAJ
description This paper empirically investigates the causes for transit use cessation, focusing on the influence of users’ personal experiences, resulting levels of satisfaction, and subsequent behavioral intentions. It builds on a novel data set in which observed, objective measures of travel times are mapped to smartphone-based surveys where participants assess their travel experience. An integrated choice and latent variable model is developed to explain the influence of satisfaction with operations (travel times) and satisfaction with the travel environment (e.g., crowding) on behavioral intentions. Satisfaction is modeled as a latent variable, and the choice consists of participants’ stated desire and intention to continue using public transportation. The results show how delays, in particular in-vehicle delays but also transfer times and being left behind at stops, contribute to passengers’ intentions to cease transit use. Furthermore, a number of critical incidents, i.e., particularly memorable negative experiences, are found to have negative and significant effects on overall satisfaction and on willingness to continue using public transportation. The usefulness of the framework is demonstrated in a set of simulations in which the effect of three types of delays on passengers’ willingness to remain transit riders is modeled. This work highlights the value and potential of using new data collection methods to gain insights on complex behavioral processes, and it is intended to form the basis for new modeling tools to understand the causes of transit use cessation and the impact of various strategies and service quality improvements to reduce ridership turnover
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spelling doaj.art-5dc1eabf4cf249aeaa680390046b46482023-12-03T03:31:38ZengTU Delft OPEN PublishingEuropean Journal of Transport and Infrastructure Research1567-71412017-06-0117310.18757/ejtir.2017.17.3.32022814Understanding future mode choice intentions of transit riders as a function of past experiences with travel qualityAndre Carrel0Joan L. Walker1The Ohio State UniversityUniversity of California at BerkeleyThis paper empirically investigates the causes for transit use cessation, focusing on the influence of users’ personal experiences, resulting levels of satisfaction, and subsequent behavioral intentions. It builds on a novel data set in which observed, objective measures of travel times are mapped to smartphone-based surveys where participants assess their travel experience. An integrated choice and latent variable model is developed to explain the influence of satisfaction with operations (travel times) and satisfaction with the travel environment (e.g., crowding) on behavioral intentions. Satisfaction is modeled as a latent variable, and the choice consists of participants’ stated desire and intention to continue using public transportation. The results show how delays, in particular in-vehicle delays but also transfer times and being left behind at stops, contribute to passengers’ intentions to cease transit use. Furthermore, a number of critical incidents, i.e., particularly memorable negative experiences, are found to have negative and significant effects on overall satisfaction and on willingness to continue using public transportation. The usefulness of the framework is demonstrated in a set of simulations in which the effect of three types of delays on passengers’ willingness to remain transit riders is modeled. This work highlights the value and potential of using new data collection methods to gain insights on complex behavioral processes, and it is intended to form the basis for new modeling tools to understand the causes of transit use cessation and the impact of various strategies and service quality improvements to reduce ridership turnoverhttps://journals.open.tudelft.nl/ejtir/article/view/3202
spellingShingle Andre Carrel
Joan L. Walker
Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
European Journal of Transport and Infrastructure Research
title Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
title_full Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
title_fullStr Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
title_full_unstemmed Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
title_short Understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
title_sort understanding future mode choice intentions of transit riders as a function of past experiences with travel quality
url https://journals.open.tudelft.nl/ejtir/article/view/3202
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