LA ESTRATEGIA EMPRESARIAL EN EL SECTOR DEL ACEITE DE OLIVA Y SU EVOLUCIÓN DESDE LA TRANSICIÓN POLÍTICA

The purpose of this article is to analyse the business changes that took place in the olive oil industry since the beginning of the Spanish political transition to democracy (around 1975) till 2010: merger processes, shareholders’ changes, commercial strategies, diversification, links with multinati...

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Bibliographic Details
Main Author: Alicia Langreo Navarro
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2010-07-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/406