WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...

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Detalles Bibliográficos
Autores principales: Imola-Zsuzsánna MOLDOVÁN, Zsuzsa SĂPLĂCAN
Formato: Artículo
Lenguaje:English
Publicado: Studia Universitatis Babes-Bolyai 2018-03-01
Colección:Studia Universitatis Babeş-Bolyai Negotia
Materias:
Acceso en línea:http://193.231.18.162/index.php/subbnegotia/article/view/2668