WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...

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Dades bibliogràfiques
Autors principals:	Imola-Zsuzsánna MOLDOVÁN, Zsuzsa SĂPLĂCAN
Format:	Article
Idioma:	English
Publicat:	Studia Universitatis Babes-Bolyai 2018-03-01
Col·lecció:	Studia Universitatis Babeş-Bolyai Negotia
Matèries:	mobile banking, Technology Acceptance Model, consumer behaviour, Romania.
Accés en línia:	http://193.231.18.162/index.php/subbnegotia/article/view/2668

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