WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION
Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...
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| פורמט: | Article |
| שפה: | English |
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Studia Universitatis Babes-Bolyai
2018-03-01
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| סדרה: | Studia Universitatis Babeş-Bolyai Negotia |
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| גישה מקוונת: | http://193.231.18.162/index.php/subbnegotia/article/view/2668 |