WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...

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Dettagli Bibliografici
Autori principali:	Imola-Zsuzsánna MOLDOVÁN, Zsuzsa SĂPLĂCAN
Natura:	Articolo
Lingua:	English
Pubblicazione:	Studia Universitatis Babes-Bolyai 2018-03-01
Serie:	Studia Universitatis Babeş-Bolyai Negotia
Soggetti:	mobile banking, Technology Acceptance Model, consumer behaviour, Romania.
Accesso online:	http://193.231.18.162/index.php/subbnegotia/article/view/2668

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