WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION
Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...
| 主要な著者: | , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Studia Universitatis Babes-Bolyai
2018-03-01
|
| シリーズ: | Studia Universitatis Babeş-Bolyai Negotia |
| 主題: | |
| オンライン･アクセス: | http://193.231.18.162/index.php/subbnegotia/article/view/2668 |