Methodical approaches to the choice of strategies of advancement of innovations on the market
It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of themarket/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_34_41.pdf |