Methodical approaches to the choice of strategies of advancement of innovations on the market
It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of themarket/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_34_41.pdf |
| _version_ | 1797332109131513856 |
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| author | O.M. Derikolenko V.V. Bozhkova |
| author_facet | O.M. Derikolenko V.V. Bozhkova |
| author_sort | O.M. Derikolenko |
| collection | DOAJ |
| description | It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of themarket/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of its innovative projects and market "signals". |
| first_indexed | 2024-03-08T07:44:51Z |
| format | Article |
| id | doaj.art-5dd53e1dd08244018fe122ac472ae0fa |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:44:51Z |
| publishDate | 2010-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-5dd53e1dd08244018fe122ac472ae0fa2024-02-02T16:27:34ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112010-06-01113441Methodical approaches to the choice of strategies of advancement of innovations on the marketO.M. DerikolenkoV.V. BozhkovaIt is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of themarket/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of its innovative projects and market "signals".http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_34_41.pdfstrategyinnovationenterprise-innovatorrisks |
| spellingShingle | O.M. Derikolenko V.V. Bozhkova Methodical approaches to the choice of strategies of advancement of innovations on the market Marketing i Menedžment Innovacij strategy innovation enterprise-innovator risks |
| title | Methodical approaches to the choice of strategies of advancement of innovations on the market |
| title_full | Methodical approaches to the choice of strategies of advancement of innovations on the market |
| title_fullStr | Methodical approaches to the choice of strategies of advancement of innovations on the market |
| title_full_unstemmed | Methodical approaches to the choice of strategies of advancement of innovations on the market |
| title_short | Methodical approaches to the choice of strategies of advancement of innovations on the market |
| title_sort | methodical approaches to the choice of strategies of advancement of innovations on the market |
| topic | strategy innovation enterprise-innovator risks |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_34_41.pdf |
| work_keys_str_mv | AT omderikolenko methodicalapproachestothechoiceofstrategiesofadvancementofinnovationsonthemarket AT vvbozhkova methodicalapproachestothechoiceofstrategiesofadvancementofinnovationsonthemarket |