How Education Shapes Ethics in Network Marketing: The Role of Identity and Training

Network marketing’s growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different ident...

Full description

Bibliographic Details
Main Authors: Yixia Lu, Yani Dong, Haiyan Guo, Hao Xu
Format: Article
Language:English
Published: SAGE Publishing 2024-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241258061