The Communication Effect of Elevator Multimedia Advertisement Based on the AIDMA Model – Taking a commercial plaza in Shanghai as an example
The Attention-Interest-Desire-Memory-Action (AIDMA) model describes the psychological process of consumers from exposure to advertising to final purchase, including five stages: attention, interest, desire, memory, and action. This model has important guiding significance in the early stage of tradi...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_02006.pdf |