Case-based teaching research of media management course

The Harvard case has made a profound contribution to business education around the world. The course of Media Management is about business. In order to improve its teaching efficiency, Media Management adopted case-based teaching, and integrates the question and answer teaching and the story teachin...

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Bibliographic Details
Main Authors: Zhang Yan, Li Heping
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/10/shsconf_dihelt2021_01006.pdf