Creativity in distinctive brand assets
The article discloses creativity in developing brand assets and explores the relationship between creativity, distinctive brand assets, and divergent thinking. The scientific novelty of an article that explores the combination of distinctive brand assets and divergent thinking might lie in its pote...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2023-06-01
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| Series: | Creativity Studies |
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| Online Access: | https://journals.vilniustech.lt/index.php/CS/article/view/19035 |