Impact of Green Marketing Mix on Consumer Decision Making Process
In recent years, increasing concerns have appeared among experts of all fields toward environment in which researchers and experts of marketing were also included in a way that caused the generation of a new concept of marketing, called "Green Marketing". Lots of studies have been done in...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-09-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21715_66ccb759f3ff287a319001b1004fd59e.pdf |